Privacy Policy

Last updated: October 8, 2026

This policy explains how Hookwell ("we", "us") handles information, including information received through the APIs of YouTube (Google), X, Meta (Instagram and Facebook), Twitch and Kick. Hookwell is based in New Brunswick, Canada.

What our application does

Hookwell operates an internal application that:

• Publishes short video clips to YouTube, X, Instagram and Facebook accounts that we own or manage, and reads analytics for those accounts so we can measure performance
• Checks Twitch and Kick for new streams and videos from creators who have given us permission to clip their content

The application is used only by Hookwell and the account owners who authorize it.

Information we access

When an account owner signs in and grants permission, we may access the following, depending on the platform:

YouTube (Google)

• Basic channel information, such as channel name, handle and channel ID (youtube.readonly)
• The ability to upload videos and set their titles, descriptions and privacy settings (youtube.upload)
• Analytics for the authorized channel, such as views, watch time and audience retention (yt-analytics.readonly)

X

• Basic account information, such as username and account ID
• The ability to publish posts with video
• Metrics for posts we published, such as views and engagement

Meta (Instagram and Facebook)

• Basic profile information for the authorized professional account, such as username and account ID
• The ability to publish Reels and other media
• Insights for content we published, such as plays, reach and engagement

Twitch and Kick

• Public channel information, live status and video listings for creators who have given us permission
• Basic profile information for the Hookwell account used to access these APIs

We also store the access tokens needed to keep each connection active. We do not access direct messages, contacts, payment information, or the personal data of viewers.

How we use this information

• To publish clips to the authorized accounts
• To detect new content from creators who have authorized us to clip it
• To measure how clips perform and improve future clips
• To show reporting to the channel owner

We do not use this information for advertising, we do not sell it, and we do not share it with third parties except as required by law or as needed to provide the service (for example, our hosting providers, who are bound to keep it confidential).

Google API Services User Data Policy

Hookwell's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

YouTube API Services

Hookwell uses YouTube API Services. By authorizing Hookwell, you agree to be bound by the YouTube Terms of Service. Google's handling of your information is described in the Google Privacy Policy.

Other platforms

Each platform also handles your information under its own terms and privacy policy: X Privacy Policy, Meta Privacy Policy, Twitch Privacy Notice and Kick Privacy Policy. We use each platform's data only as permitted by its developer terms.

Storage and security

Data is stored on servers controlled by Hookwell. Access tokens and credentials are stored encrypted and are available only to the systems that need them. We keep analytics data only as long as needed to provide reporting, and delete stored tokens when a channel is disconnected.

Revoking access and deleting your data

You can revoke Hookwell's access at any time from each platform's settings:

• Google / YouTube: Google Account third-party access
• X: Settings → Security and account access → Apps and sessions → Connected apps
• Instagram: Settings → Website permissions → Apps and websites
• Facebook: Settings → Apps and websites
• Twitch: Settings → Connections
• Kick: Settings → Connections (or Developer / Applications)

Data deletion requests: to ask us to delete data we hold about your account, email hello@hookwell.ca with the subject "Data deletion" and your account handle. We will confirm and delete it within 30 days. When you disconnect an account, we delete its stored access tokens.

Changes

We may update this policy. The "Last updated" date above shows when it last changed.

Contact

Questions about this policy: hello@hookwell.ca